Beauty Launches

Ulta Welcomes Ocoa as Its First Dominican Hair Care Brand

Ocoa's products are formulated with skincare-level ingredients, bilingual packaging, and without coconut oil.

August 27, 2025

Assistant Editor

Ocoa, the clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, debuts at Ulta Beauty at over 450 stores and online.

This milestone makes OCOA the first Dominican-owned hair care brand available at Ulta Beauty.

Rooted in sisterhood and Dominican heritage, Ocoa’s products are formulated with skincare-level ingredients, bilingual packaging, and without coconut oil.

The full collection includes five products: Curl Care Shampoo and Conditioner, Hydrating Curl Cream, Curl Defining Styling Gel, and the exclusive Curl Refresh + Hold Spray, available only at Ulta Beauty.

Cory and Nicol, Co-Founders of Ocoa, said,

“We are incredibly proud and deeply grateful to be launching in over 450 Ulta Beauty stores as the first Dominican-American curly hair care brand on shelves, this milestone represents so much more than retail placement. It’s a celebration of culture, community, and the belief that our curls are beautiful as they are.”

Ocoa is also among the few brands to meet all five Conscious Beauty pillars at Ulta, offering clean, vegan, cruelty-free formulas in sustainable packaging.

Jessica Phillips, vice president of merchandising at Ulta Beauty, commented,

“We’re thrilled to welcome the brand through Sparked, our emerging brand platform, and proud to have been part of their journey through the MUSE Accelerator. As the first Dominican-American-owned hair care brand at Ulta Beauty, Ocoa brings meaningful cultural representation to our shelves and to the broader beauty conversation.”

To celebrate this milestone, Ocoa Beauty is hosting two free events in Pennsylvania, their home state, in September.

Attendees will have access to a meet and greet with the brand founders, a refresh station activation, and the opportunity to take home Ocoa product with a gift with purchase.

They will be at the Ulta Beauty in Lancaster on September 20 and the Fashion District Ulta Beauty in Philadelphia on September 27.